Content strategies are a must when creating company blogs as these represent your company’s personality and values to achieve your goals. However, knowing what makes content viral or really useful for many people is imperative to turn the blog into a marketing machine. Here are a few things you need to know.
1. Emotional Content
Many content developers will tell you that people are inclined to share content when it is highly emotional. By emotional, it means actually making the viewer laugh, cry or as happy and sad as they can be. Arousing emotions make the information accompanied in content more memorable, and positive content makes rounds more than its counterpart.
People use the internet and social networks to keep posted on the hottest things all over the world today. Trending topics and the latest news regarding show business to hard politics and relating your content to these ensures high traffic. Joining conversations, inclining your brand reputation with the trendy content and helping people with information are great ways to have shared content as a marketing tool.
People want to know about the mysterious, shady, and obscure, and things that make them curious. However, be sure that your company’s brand is inclined with the controversial matter. Joining the issue on animal rights, for example, and yet you are a car company, is a different matter. If you are a clothing company, you are relevant, and this controversial topic actually fits your interests.
A good blog is a great investment for any business as it adds personality and can provide useful information for your readers and potential customers. Content is the most important aspect of any blog. If you find your usual content methods not too effective this year, here are some few ways you could make it better.
1. Longer Posts
Google itself had said that longer posts is a good start for any blog. Content written within 250-300 words will be useful for people who are looking to skim through and assess the information’s usefulness, but if you really want to help people and provide information, you could provide 3,000-word posts that provides in-depth information. It may be quite a great bit of work, but it could become a staple post remembered by many readers.
Infographics are highly useful because most humans are attuned to visuals when things need to be explained. The usefulness of photo and image-centric blogs, such as Instagram, Pinterest or Tumblr, can increase the attention span of readers who find the design memorable along with the information written on them.
3. Audio/Video Blogs
A homemade blog by a company CEO or an expert in the industry could prove useful as the ears alert the entire body to attention when hearing sound. Sharing information in this manner is also convenient for many readers and potential customers as they could access and consume the information in a passive manner regardless of their activities.
Banner ads are effective based on the number of clicks they got, the time consumer spend looking at the advertisement, and the number of visitors the landing page has. However, all of these are false metrics because they only make it harder to know consumer attitudes. Here are a few things ad analysts should know.
Clicks could not measure the success of a marketing campaign. It is unclear for what reason did the consumer click the advertisement; whether they intentionally or erroneously clicked the advertisement, most advertisement analysts will take it that the advertisement is getting attention. However, the consumer might not actually engage the item or take a desired action about it.
2. Time Spent on Page
Even if a consumer spends a great deal of time viewing one of your pages, it just tells that the page was loaded, but it does not tell anything if the consumer actually engaged or received the information. It is even possible that the user only loaded the page, but had gone outside or in the kitchen to prepare something.
If the number of pageviews and clicks are plentiful, but you only have a handful of new consumers, or product and service profits, then there is something wrong with the analysis of your ad metrics. It is advised that internet marketers spend some time surveying consumers regarding the information they just viewed.
Payment protection insurance is designed to repay your loans, mortgage or credit card in case you get sick or have an accident. A regular-premium PPI, which only pays for your repayments for at least six months to a year, is the average insurance policy bank employees mis sold consumers. You actually paid £2780 for that insurance, but is this the final amount you should reclaim?
Like with all consumer-retailer disputes, special cases exist. The UK’s The Guardian featured the story of a self-employed woman with the false name “Roberta” who garnered £65,000 for having mis sold PPI on both her credit cards for more than six years. Compound interests for her cards, which also multiplied the amount she pays for the card’s PPI, had granted her higher compensation.
UK local newspapers and media had also claimed that banks such as Barclays, Lloyds and RBS had used a regulatory provision to reduce their refund to consumers. Known as “alternative redress”, banks assumed consumers made an error purchasing a more expensive single-premium PPI policy and had purchased a regular-premium PPI instead. If you are reclaiming mis sold PPI for a single-premium version, then it is important you have proper documentation at the ready.
With all the expositions of UK media, one might regard that the £28 billion current total refund UK banks have set aside is originally larger. Bureaucracy does a lot for banks and other financial institutions quite clearly.
Social media networks are not just added-value marketing strategies that develop your brand. They play a huge role in providing your subscribers with information regarding your products, services, contests and other advertising and marketing activities in the future. Search engine marketing also depends on social networks for entity verification.
Any person could create a website and an account of any company or business in the internet, but this is only possible in conventional social media networks such as Facebook, Google+ or Twitter. While they help in raising brand awareness, search engine metrics do not do well for the existing company and their website.
On Facebook, employees can register your official business page as their workplace, which helps with the verification process of the page itself. If more employees register themselves, the results will be better for the business page.
If these employees also register themselves in professional business social networks, namely LinkedIn and StartUpNation (for smaller companies), they will also increase their value in search engine metrics, enabling their association with your company push your company brand recognition forward.
Doing all these carefully, you may find yourself on top of search engine results pages in a few months. Improving your advertising and marketing campaigns, and ensuring consumers provide you positive feedback and high traffic, you can stay as long as you can in the first search engine results page.
A straightforward advertisement had done wonders for companies throughout the years. Sponsorships, name appearances during key scenes in a radio or television show, and product appearances in movies proved to return great revenue. However, today’s age of the internet, information and helpfulness means popularity, and a video is not only easily digestible, but it can be informative and entertaining at the same time.
A video imposes a figure and a voice that interacts with the audiences’ senses. The figure can be attractive, or creative. As the internet has a large population of educated individuals, they require helpfulness from your video.
One idea is to impose the true purpose of your product, then have it become a solution to many odd and farfetched problems. For example, a laptop computer with a fast processor doubles as a great workstation for office work, and can also be a friend of the user because it has an artificial intelligence that understands what they need. However, be sure to imply that the other farfetched problem is clearly a joke and parody of the situation, and not really an actual function of the device.
Humour, especially witty humour, sticks with your audience and makes the advertisement and marketing of the product effective because of such pleasurable recall for audiences.
A tasteful use of video capturing techniques, writing and editing will also play a great role. Remember, audiences are expecting great quality from your advertisements; don’t let them down.
To make an advertisement suitable for viral marketing, high quality content is the key, especially in the internet. Anything that creates controversy, stimulates audience interest or any absurd yet useful idea, could turn viral. The new year promises more challenges for content producers, writers and creators.
1. Better Aesthetic Quality
The popularity of image-centric social networks and blogs, such as Tumblr, Instagram and Pinterest, ensure that images and videos will continue to dominate consumer media. However, the challenge for content creators is to provide high resolution images without weighing on bandwidth. Aesthetics are important, and along with this is web design.
2. More Personal Content
Google now features authors in the content they place first in search engine results pages. Personal content is highly important and it is important they come from authorities on the subject. Developing authority for writers, either ghost or real blog personalities, is as crucial as developing the quality of content for your website.
3. Creative Advertisements
The internet community may have exhausted many creative ideas thought up by anybody with an internet access, and this poses a challenge for content producers to think up new plots, stories, symbolisms and anything else in their advertisements. The real challenge is meeting up the creative efforts with the deadline. However, anything convincingly powerful is sure to become viral.
The sole intention of blogging is to improve internet marketing for your blog and the businesses and affiliates you work with. Gaining more traffic to your website is not just through the proper usage of keyword quantities and website design and format. You’ll also need to make your webpage more attractive to a wider audience.
1. Break From the Norm
A blog usually has a main topic or a niche that it discusses in length in most of its contents. While these are well-researched and of high quality, sticking in the niche without relating it to other things beneath the sun could make the blog monotonous. Introducing how marketing is similar to philosophy and other seemingly-unrelated topics linking together in your posts could interest more readers to take a look at your blog.
2. Guest Writers
Having guest writers from famous blogs write in your blog and talk about your blog, their expertise and a certain topic that interests them based on your blog’s niche could boost traffic for your blog. It works for both you and the writer because it can increase traffic to your respective blogs.
Have another blogger critique your website on their blog and you could critique theirs as well. Readers may be interested with what you think about other blogs and how yours is better or worse than the other blog related to yours.
Business and company blogs will benefit greatly from providing giveaways to their readers for competitions online. Making the prices unique or greatly coveted can help in upping your web traffic and your internet market brand.
Brand signals are the colours, the shape or appearance of your logo, the typeface of your company logo name and other characteristics your brand has. These are for television, print and Internet media and videos you show. On the Internet’s technical side of things, you’ll need to do a bit more to ensure your brand signals are effectively implemented.
1. Social Media Profile
Establishing an official company profile in every social media profile existing is crucial to root your brand identity and Internet presence. If your employees have social media profiles in the same networks where your company social media profile exists, you could have them register themselves as part of your company, which could help the social media network administrators to verify the company’s legitimacy.
2. Offline Marketing
Your offline marketing projects, regardless whether in television or print ads, will help search engines bolster your Internet marketing brand signals. Media, such as TV commercials of your product or service advertisements, could be uploaded in some video hosting websites, which can automatically tag your Internet profiles effectively.
In basic SEO, affiliating with other companies related to your industry and having them advertise you and you advertise them helps search engines verify the legitimacy of your website. Be careful with the companies you affiliate with and ensure that their websites are free of any malicious software and other programs.
You have got the knowledge and skills needed to make it big in the freelance world, but sometimes, your clients could just drop you off without warning. To avoid such problems and to ensure you get paid your dues, here are a few things you need to remember.
1. Company Name
In Internet marketing, the bigger the company name, the more reliable they can be in terms of providing the right kinds of products and services for their clients. A big company name could also mean you get paid earlier or later, but their name ensures you get paid your dues. A small company name has its risks of you not getting paid for your services, which can become troublesome.
2. Marketing Strategies
A good client will have employed good marketing strategies. With your own experience in Internet marketing, you could criticise their current campaigns. See for yourself if it makes sense for you, if it would work in the next three months and the returns it would give the clients. Also look at how your skills could improve such a campaign.
3. Up to Speed
A good internet marketing campaign utilizes social media for possible viral marketing, good high quality content for better audience reception, avoiding all possible black hat SEO techniques and ensuring a high network of traffic from their target audience.